NOT THAT YOU WOULD, BUT YOU COULD.
Intel’s new Optane chip is an incredible leap forward in technology but it's hard for people to understand just how incredible in tangible terms.
In this global, integrated campaign we targeted content creators to prove even if you’re not doing all sorts of unbelievable, crazy, amazing tasks with your computer
— with the speed of Intel's Optane Memory — you could if you wanted.
Media: Integrated Campaign (of over 150 unique ad units. I counted.)
TV: Last Minute Ending
We created multiple movie endings for the spot to rotate.
Geo adapted the campaign construct and made their own spots with our supervision.
TV (in China): Fashion Show
We created a gazillion of demo-like social videos using Jim Parsons.
We created some geo specific out-of-home pieces for UK, Mexico, Taiwan, etc.
The campaign was launched globally with specialized ad buys such as a train wrap in Taiwan. The wrap resembled a 4k video editing software interface.
(Copy: Not that you would re-editig a whole film before the train arrives at its stop, but you could.)
Banner and Social Post
We teamed up with media company Uproxx for “CRE8 CON,” an live event celebrating creative genius and technology’s role in the creative process.
Check out this article about it.
IF EVERYONE HAD A BRAIN LIKE INTEL…
The processor is like the brain of a PC. Make sure to look for the smartest one (aka Intel).
HOLIDAY 2018: GIVE INTEL, GET AMAZING
Give a gift of an Intel powered PC for all the hottest tech gadgets.
Media: Integrated Campaign