Get VR Ready

The Olympic Winter Games are coming. Are you VR ready?

For the first time ever, the Olympics were broadcast in virtual reality. As the official worldwide VR partner, Intel needed to gain recognition for their part in enabling a whole new way to experience the Games.

We created this mini campaign which ran right before the Olympics started to prompt VR app download, and get the world prepared.

Shipping box Headset

How do you maximize VR adoption before the games? Turn every carrier package into a VR headset just in time for the surge in holiday shipping.

 
boxes.jpg
 

 

Game Face

We created Intel's first Snapchat lens.

More than 1MM unique shares in 1 week.

 
 

Olympics Opening Ceremony: One Moment

For the opening ceremony of the 2018 Olympic Games in Pyeongchang, more than 1,200 drones soared in the shape of a snowboarder, a dove and the Olympic rings, breaking a world record. Intel, who's behind this magnificent moment, need to take credit. 

This contextual spot ran right after the reveal of the rings during the ceremony.

 

ECD: Marianne Besch | GCD: Michael Fiore | CD: Lorrin O'neill & Drew Jaz