THE WORLD IS YOUR GYM
Forget the gym, Fitbit makes the world into your gym.
Media: OOH, Social
OOH: We put stickers in strategic locations:
Social Digital: We challenge people on Instagram to submit boomerang videos on how they are turning the world into a gym:
Video: And who would've known that chasing a school bus is the new treadmill.
ECD: Matt Ashworth | ACD: Beau Hanson, Rob Calabro