THE WORLD IS YOUR GYM

Forget the gym, Fitbit makes the world into your gym.

Media: OOH, Social

 

OOH: We put stickers in strategic locations:

 

Social Digital: We challenge people on Instagram to submit boomerang videos on how they are turning the world into a gym:

 

Video: And who would've known that chasing a school bus is the new treadmill.

ECD: Matt Ashworth  |  ACD: Beau Hanson, Rob Calabro